Title: | Product/Brand Manager - Seasons |
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ID: | 5632 |
Department: | Marketing |
Location: | Kansas City, MO (RSC Corporate Headquarters) |
Classification: | N/A |
Status: | Full-Time |
Our Brand/Product Manager role is ideal for someone with a strong foundation in FMCG (fast moving consumer goods) brand/product management who also aspires to lead and own lines of business within a fast-paced entrepreneurial environment. This role requires strong attention to detail. It is also highly collaborative both within the Marketing team as well as key stakeholders across Sales, R&D, Finance and Operations. Based on performance and career progression, this role presents significant opportunities for growth within Russell Stover, and also opens up possibilities within Lindt & Sprüngli worldwide.
Core responsibilities of this role include:
Product/Portfolio Management
- Responsible for managing an assigned portfolio to include SKU rationalization, mix strategies and profit optimization.
- Manage new product development from ideation and concept to launch working with Sales, Finance, R&D, Operations, Engineering and Creative. Secure and engage cross functional support to meet required deliverables in a timely manner.
- Responsible for meeting the seasonal occasion P&L
- Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure occasion growth and relevance in the marketplace.
- Analyze viability and profit/sales potential for new segments, markets, and consumers.
Additional responsibilities may include:
Customer Marketing Support
- Communicate regularly with the Sales Directors and Field Sales Force to ensure that marketing programs are properly implemented.
- Attend sales calls and actively participate in selling at the customer level.
Research and Analytics
- Lead or conduct routine analysis of the occasion(s), competition, category, customer and consumer. Synthesize key findings and indications which enhance portfolio performance.
- Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve product development, customer acceptance and promotional support.
- Maintain a thorough understanding of internal metrics, such as sales, profit, stage gate timing and manufacturing capabilities.
TO BE CONSIDERED AN APPLICANT FOR THIS POSITION, YOU MUST SHOW HOW YOU MEET THE BASIC QUALIFICATIONS AS OUTLINED IN THE REQUIREMENTS
Basic Qualifications
- Bachelor's degree
- Minimum 3 years of brand and/or product management experience with a CPG company
- Proficient using Microsoft Word, Excel and PowerPoint
Preferred Qualifications
- Bachelor's degree in Marketing; MBA highly preferred
- Confections industry experience highly preferred
- Project management and leadership skills
- Confident Problem Solver / Solution-driven individual
- Able to thrive in a fast paced, collaborative environment
- Displays a commitment to continuous self-improvement to develop critical marketing management skills
In September 2014, Stover Chocolates was acquired by Lindt and Sprüngli, the world leader in premium chocolates. This was the largest acquisition in the history of Lindt Sprüngli and which has operations in over 40 countries across the globe. Stover Chocolates joins sister companies Lindt USA and Ghirardelli to form a powerful confectionery triad in North America.
Employment by Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.
Stover Chocolates is an EOE/MINORITY/FEMALE/VET/DISABLED employer. Principals only please.